Privacy Policy
Last updated: 22 April 2026
1. Introduction
Shade Degree ("we", "us", or "our") operates the website shadedegree.com and associated social media pages. We are committed to protecting your personal data in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
2. Data Controller
Shade Degree Smart Curtains
UEN: T24XXXXXX (Singapore)
Contact: hello@shadedegree.com
3. What Data We Collect
- Contact Information: Name, phone number, email address, postal address (collected when you book a measurement or request a quote)
- Property Details: Flat type (HDB/Condo/Landed), room count, window dimensions (necessary for providing accurate quotations)
- Usage Data: Pages visited, time spent, referral source (via cookies and Facebook Pixel)
- Communication Records: WhatsApp messages, email correspondence related to our services
- Photos: Window/room photos you share for consultation purposes
4. What We Do NOT Collect
We explicitly do NOT collect:
- NRIC/FIN numbers or identity card numbers
- Income proof or financial records
- Bank account or credit card details (payments are handled by third-party processors)
- Employer information
5. How We Use Your Data
- Provide quotations and measurement services
- Process orders and schedule installations
- Respond to enquiries via WhatsApp, email, or social media
- Send promotional updates (only with your consent)
- Improve our website and services through analytics
6. Legal Basis for Processing
We process your data based on:
- Contractual necessity: To fulfil your order and provide services
- Consent: For marketing communications and analytics
- Legal obligation: GST invoicing and regulatory requirements
- Legitimate interest: Improving service quality and customer experience
7. Data Sharing
We may share data with:
- Meta (Facebook/Instagram): Pixel data for ad optimization and conversion tracking
- Delivery/installation partners: Address and scheduling info only
- Cloud service providers: Data hosting (encrypted)
We do NOT sell or rent your personal data to third parties.
8. Data Retention
We retain personal data for a maximum of 365 days after the end of our business relationship, after which it is automatically deleted or anonymised, unless retention is required by law.
9. Data Security
- All data transmitted via HTTPS/TLS encryption
- Address data stored with unit number encrypted separately from postal code
- Access restricted to authorised personnel only
- Regular security audits of our systems
10. Your Rights Under PDPA
You have the right to:
- Access: Request a copy of your personal data we hold
- Correct: Update inaccurate or incomplete data
- Withdraw consent: Opt out of marketing communications at any time
- Delete: Request deletion of your data (see our Data Deletion Policy)
- Portability: Request your data in a machine-readable format
11. Cookies & Tracking
We use:
- Essential cookies: For website functionality
- Analytics cookies: To understand site usage
- Facebook Pixel: For ad conversion tracking (ID: 2522469218146687)
You may disable cookies in your browser settings. This may affect site functionality.
12. Third-Party Links
Our website may contain links to WhatsApp, Facebook, and Instagram. We are not responsible for the privacy practices of these platforms. Please review their respective privacy policies.
13. Children's Privacy
Our services are not directed at individuals under 18. We do not knowingly collect data from children.
14. Changes to This Policy
We may update this policy periodically. Changes will be posted on this page with an updated "Last updated" date.
15. Contact Us
For privacy enquiries or data requests:
- Email: hello@shadedegree.com
- WhatsApp: +65 8790 6272
- Website: shadedegree.com
We will respond to data access or deletion requests within 30 days as required under PDPA.